Project Management · Marketing Strategy · Implementation
From idea to implementation, without losing momentum.
M3C helps small and medium-sized businesses, startups, and entrepreneurs turn new ideas, products, and growth plans into structured, deliverable projects — combining marketing strategy, project management, and research with hands-on support through launch.
Where you are → where you’re going
Clarity
We turn scattered ideas into a clear, prioritized plan you can actually act on — no jargon, no 40-page decks that sit unread.
Structure
Every strategy comes with a real project plan — milestones, owners, and deadlines — not just a set of recommendations.
Momentum
We stay involved through execution — converting leads, launching offers, and coaching your team to carry it forward.
Services built for the whole journey.
From the first strategic conversation to coaching your team on delivery — six connected services, one team.
Project Management & Delivery
Turn a strategy into a real project — with milestones, owners, and accountability.
Marketing Strategy & Planning
Research-informed marketing plans built around your audience and growth goals.
Lead Conversion & Sales
Practical sales processes and follow-up systems that turn interest into revenue.
E-Commerce Transition
Move your business online — platform, offer structure, and the operational plan behind it.
Service Strategy Development
Design a service experience that’s consistent, deliverable, and on-brand.
Staff Coaching & Training
We coach the people delivering the work, not just the leadership team.
“M3C didn’t just hand us a strategy — they helped us build the plan and stayed until it was actually running.”
Founder, D2C Retail Startup
“We finally had a project plan that matched our marketing plan. Nothing fell through the cracks.”
Operations Lead, Regional Tourism Operator
“They coached our front-line team through the new service model — not just our managers.”
General Manager, Hospitality Group
About M3C
We build the bridge between strategy and delivery.
M3C was built around a simple observation: most businesses don’t stall for lack of good ideas — they stall because the ideas never turn into a plan someone can execute. We combine marketing insight, project management discipline, and applied research to close that gap.
Learn about our approach →About M3C
We build the bridge between strategy and delivery.
Our story
M3C — Modern Management and Marketing Consultancy — exists because most businesses don’t fail for lack of a good idea. They stall because the idea never turns into a plan someone can actually execute.
Our team’s experience spans community and economic development, tourism destination development, public sector policy and program work, post-secondary teaching, and international development — work that required combining strategic thinking with disciplined, on-the-ground delivery across very different sectors and audiences.
We bring that same combination to every M3C engagement: marketing insight, project management discipline, applied research, and hands-on coaching — so your plan doesn’t just sound good, it gets built, launched, and carried forward by the people running your business.
Our mission
To help small and medium-sized businesses, startups, and entrepreneurs turn ideas into structured, deliverable projects — with the clarity, marketing strategy, and project discipline to see them all the way through.
What makes us different
Most consultancies specialize in strategy or delivery. We built M3C to do both, on purpose.
Marketing + PM, one team
Your strategy and your project plan come from the same source, so they never drift apart.
Research-informed, not assumption-led
Decisions are grounded in real market and audience insight, not guesswork.
We stay through implementation
Including coaching the staff who deliver the new service or process day to day.
Cross-sector range, sharp focus
Startups, retail, tourism, and service businesses — adaptable without being generic.
Meet the team behind M3C.
Our consultancy is led by Andre Dukhia, who brings over 20 years of experience in project management, economic development policy, and stakeholder engagement. He leads a team of experienced professionals from diverse sectors, each bringing complementary skills and industry insight to deliver strategic, high-impact solutions for our clients.
Andre Dukhia
Founder & CEOAndre brings over 20 years of experience in project management, economic development policy, and stakeholder engagement, with specialized expertise in tourism product development, marketing, natural resource management, local economic development, and event planning in Canada and Guyana. He holds a Master of Arts in Liberal Arts and Sciences from York University and a Bachelor of Arts in Tourism Studies from the University of Guyana.
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Marcelo Abrantes
Chief Marketing OfficerMarcelo is an innovative marketing professional with 15+ years of experience driving digital growth across e-commerce, SaaS, retail, and tech. He is skilled in omnichannel campaigns, SEO/SEM, CRM automation, and customer journey optimization. He has led performance-driven initiatives at Microsoft and CRM Group. Marcelo holds a Bachelor’s degree in Communication and Marketing from ESPM in Brazil and a Postgraduate Certificate in Global Business Management from Seneca Polytechnic.
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Thilanka Samarasinghe
Chief Client Success OfficerThilanka brings 6+ years of experience in global financial services, having worked with institutions such as the London Stock Exchange Group and Moody’s Analytics. She specializes in managing diverse, cross-border client portfolios and driving strategic initiatives that promote client advocacy, strengthen loyalty, and align solutions with evolving market needs. She holds a Bachelor’s degree in English Literature and Linguistics from the University of Peradeniya and a Postgraduate Certificate in Global Business Management from Seneca Polytechnic.
LinkedInServices
Services built to move you from idea to implementation.
Every engagement combines marketing strategy, project discipline, and hands-on delivery — scoped to what your business actually needs next.
Project Management & Delivery
Turn a strategy or a growing to-do list into a real project — with milestones, owners, timelines, and accountability.
- Project charters & roadmaps
- Milestone & timeline management
- Stakeholder coordination
Marketing Strategy & Planning
Clear, research-informed marketing plans built around your audience, positioning, and growth goals.
- Market & audience research
- Brand positioning
- Channel & campaign planning
Lead Conversion & Sales Enablement
Turn interest into revenue with practical sales processes, messaging, and follow-up systems your team can run.
- Sales process design
- Messaging & offer clarity
- Follow-up & conversion systems
E-Commerce Transition
Move part or all of your business online — from platform and offer structure to the operational plan behind it.
- Platform & channel strategy
- Digital offer structuring
- Launch & fulfillment planning
Service Strategy Development
Design or redesign the service experience your business delivers, so it’s consistent, deliverable, and on-brand.
- Service model design
- Standards & workflows
- Customer journey mapping
Staff Coaching & Training
We coach your team to deliver the new strategy or service model — not just leadership, but the people doing the work.
- Team coaching sessions
- Delivery playbooks
- Implementation support
How we work together.
One connected process from first conversation to a team that can run the plan on its own.
Discover
We learn your business, audience, and goals through structured discovery and research.
Plan
We build one combined marketing and project plan — not two disconnected documents.
Build
We help design the offers, systems, and materials the plan calls for.
Launch
We manage delivery — timelines, coordination, and accountability through go-live.
Support
We coach your team and stay available as you put the plan into practice.
Frequently asked questions.
No — many of our clients don’t have either yet. We often act as both until you’re ready to build that capacity internally.
Mostly small and medium-sized businesses, startups, and entrepreneurs — from early-stage founders to established businesses entering a new market.
We’ve worked across tourism, retail, hospitality, public sector, and education. Our process adapts to your sector rather than assuming it.
It depends on the goal, but most engagements combine a strategy (marketing, service, or project) with a delivery plan and some level of hands-on implementation support or coaching.
Engagements range from a few weeks for a focused strategy sprint to several months for full implementation support. We’ll scope this together.
Book a free 30-minute consultation. We’ll talk through where you are, where you want to go, and whether we’re a fit.
Our Work
The kind of work we do.
A look at the types of projects M3C takes on — from marketing strategy sprints to full project delivery and staff coaching. Every engagement is scoped to the business in front of us.
Go-to-Market Strategy for a D2C Launch
Built audience research, positioning, and a channel plan for a new product launch, paired with a 90-day rollout timeline.
Multi-Team Project Roadmap
Replaced scattered spreadsheets with a single project roadmap connecting marketing, operations, and delivery teams.
Moving a Storefront Business Online
Structured the platform, offer, and fulfillment plan behind a brick-and-mortar retailer’s move into e-commerce.
Redesigning a Front-Line Service Model
Rebuilt a hospitality service model and coached front-line staff through the new standards.
Brand Positioning for a Startup
Audience and competitor research informed new positioning and messaging ahead of a funding round.
Delivery Structure for a Destination Marketing Program
Built the governance and delivery structure behind a multi-stakeholder tourism marketing initiative.
Sales Follow-Up System for an Inbound-Heavy Business
Designed a simple follow-up and conversion process that turned inbound inquiries into booked consultations.
Coaching a Team Through a New Service Standard
Delivered hands-on coaching sessions and a delivery playbook to help staff adopt a new service standard with confidence.
Case studies are added as engagements are completed — get in touch to discuss a project like yours.
Contact
Let’s talk about where you’re starting from.
Reach out to book a consultation — we’d love to hear about your business and what you’re working on.
Book a Consultation
Get in touch by emailing us directly:
andre.dukhia@gmail.comWe’ll get back to you within 1–2 business days.